Examlex
The brand must always be moving forward with new and compelling offerings and ways to market them.
Q5: In planning its market offering, the marketer
Q7: When discussing the "long-tail thesis", Chris Anderson
Q45: The market leader must work hard to
Q55: Budget allocations can be sticky and not
Q60: Niche marketers presumably understand their customers' needs
Q109: Income does not always predict the best
Q118: Sony is an unusual market leader. It
Q126: An attractive niche is characterized as having
Q129: When Honda expanded its brand into such
Q145: Anderson and Narus have urged marketers to