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As a brand manager, you have decided to implement a preemptive defense to meet an anticipated competitive challenge. Describe the preemptive defense.
PTSD
Post-Traumatic Stress Disorder is a mental health condition triggered by a terrifying event, characterized by severe anxiety, flashbacks, and uncontrollable thoughts about the event.
Cognitive-Behavioural Model
A psychological framework that emphasizes the role of thought processes and behaviours in the development and treatment of disorders.
Compulsions
Repetitive behaviors or mental acts that an individual feels driven to perform in response to an obsession or according to rules that must be applied rigidly.
Neurotransmitters
Chemical substances in the brain that transmit signals from one neuron to another, influencing mental processes and behaviors.
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