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The branding of products that have similar characteristics, form, features, and benefits is a tough job for marketers. Some marketers have had success with products like Lilydale chickens and Bayer aspirins. Others struggle to keep their brand names out of "common usage" such as Xerox and Kleenex for copiers and tissues. Which of the following bases for differentiation involves calculating customer value versus company cost?
Autonomic Nervous System
The part of the nervous system that controls involuntary bodily functions, such as heartbeat, digestion, and breathing.
Parasympathetic Nervous System
The part of the autonomic nervous system responsible for conserving energy and bringing the body to a state of rest by decreasing heart rate and increasing intestinal and gland activity.
Sympathetic Nervous System
Part of the autonomic nervous system that prepares the body for physical activity by accelerating the heart rate, constricting blood vessels, and raising blood pressure.
Autonomic Nervous System
The part of the nervous system responsible for control of bodily functions not consciously directed, such as breathing, the heartbeat, and digestive processes.
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