The Challenge for Marketers in Building a Strong Brand Is

question 11

Multiple Choice

The challenge for marketers in building a strong brand is ________.

• A) pricing the product at a point that maximizes sales volume
• B) ensuring that customers have the right type of experiences with goods and services and marketing programs to create the desired brand knowledge
• C) minimizing the number of people to whom the product is targeted in order to provide consumers with a personalized experience
• D) minimizing the impact of customer brand equity
• E) avoiding the usage of an established brand to introduce a new product in the market