The Main Point in Segmenting Products into Different Classes Is

question 150

Multiple Choice

The main point in segmenting products into different classes is that companies should recognize that these items ________ in their potential for being priced higher or advertised more as ways to increase sales, margins, or both.

• A) compete
• B) respond to advertising differently
• C) are less elastic
• D) are more elastic
• E) differ

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Definitions:

Challenge

A task or situation that requires effort to overcome or accomplish.

Relaxation

The state of being free from tension and anxiety, often pursued through activities or techniques that reduce stress.

Worry

A state of anxiety or unease, often about future uncertainties.

Anxiety

A feeling of worry, nervousness, or unease about something with an uncertain outcome, often reflecting a certain level of fear about perceived threats.