The Potential Disadvantages of Co-Branding Are the Risks and Lack

question 146

Multiple Choice

The potential disadvantages of co-branding are the risks and lack of control from becoming aligned with another brand in the consumer's mind. Consumer ________ about the level of involvement and commitment with co-brands are likely to be high, so unsatisfactory performance could have negative repercussions for the brands involved.

• A) values
• B) expectations
• C) primary service features
• D) pricing
• E) perceptions