To Match Demand and Supply, Service Marketers Can Utilize a Number

question 20

Multiple Choice

To match demand and supply, service marketers can utilize a number of strategies on the demand side. Which of the following strategies provides alternatives to waiting customers?

• A) reservation systems
• B) differential pricing
• C) complementary services
• D) nonpeak demand
• E) peak-time efficiency routines

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Definitions:

Liability

A financial obligation or debt owed by a business to another entity, which requires settlement through the transfer of assets or services.

Revenue Recognition

The process by which companies document and account for their income, specifically defining when and under what circumstances revenue is considered earned.

Manage Earnings

This involves legal and possibly unethical financial reporting strategies to make a company's financial condition appear more favorable than it actually is.

Generally Accepted Accounting Principles

A framework of accounting standards, principles, and procedures that companies must follow when compiling their financial statements in the U.S.