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Type of Power
Refers to different forms of influence someone can have over others, including coercive, legitimate, expert, referent, and reward power.
Referent Power
A form of influence based on the leader's or individual's ability to attract others and build loyalty through charisma or personal traits.
Fashion Statement
An item or way of wearing clothes that shows a bold expression of personal style or opinion.
Brand Community
A group of consumers who share a common interest in a specific brand and interact with each other about this brand.
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