As a Small Firm, You Know That Your Firm Cannot

question 63

Essay

As a small firm, you know that your firm cannot compete with the "big boys" in terms of price and promotion. Instead, you have decided to "out design" them. What is necessary for this strategy of "out designing them" to succeed?

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Definitions:

Shepard's Citations

A legal research tool used to locate and validate the authority of a legal case by tracking its history and treatment by subsequent courts.

Parallel Citations

References to the same legal case or statute in multiple reporting systems or publications.

Citing Cases

The practice of referencing previous legal cases in legal arguments to support a current case’s position.

Shepard's

A legal research tool used for checking the status of a case, statute, or regulation to ensure it is still valid and has not been overturned, distinguished, or superseded.