As the Marketing Manager for a Product Often Referred to as a "Commodity

question 124

Essay

As the marketing manager for a product often referred to as a "commodity," you know that incremental sales and profits lies not in physical differentiation but in "service" differentiation. As you compose a memo to your boss regarding the concept of "service" differentiation, you note the six areas where service differentiation can make a difference. List these six areas for service differentiation.

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Definitions:

Axons

Long, slender projections of a neuron that transmit electrical impulses away from the neuron's cell body to other neurons or to muscles or glands.

Nerves

Bundled axons that form neural “cables” connecting the central nervous system with muscles, glands, and sense organs.

Action Potentials

Electrical impulses that neurons generate to transmit information through the neuron's axon to another neuron or to a muscle or gland cell.

Synapses

The junctions between two neurons, where the transfer of electrical or chemical signals occurs.