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A Company's Product Mix, the Set of All Products and Items

question 43

Essay

A company's product mix, the set of all products and items a particular seller offer for sale, is important to the company because it allows the company product flexibility. Explain how product-mix dimensions aid company profits.


Definitions:

Applicant-Tracking Systems

Software applications that enable the electronic handling of recruitment needs, automating the process of reviewing resumes and tracking candidates.

Electronic Databases

Collections of data organized for rapid search and retrieval by a computer.

Competitive Market

A market structure characterized by many buyers and sellers, all trying to secure the best possible deal.

Electronic Résumé

A digital version of a résumé, often formatted to be easily read on computers and mobile devices, and to be searchable by keywords.

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