Two or More Unrelated Companies Put Together Resources or Programs

question 130

Multiple Choice

Two or more unrelated companies put together resources or programs to exploit an emerging marketing opportunity it is called a

• A) horizontal marketing system.
• B) financial marketing system.
• C) vertical marketing system.
• D) cross-marketing system.
• E) coop marketing system.

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Definitions:

Intuitive Feelers

Individuals who primarily rely on intuition and emotions to make decisions and understand the world around them.

Human Relations

The study and management of how people interact within groups, particularly in a workplace setting, aiming to improve employee morale and productivity.

Externality

A cost or benefit that affects a party who did not choose to incur that cost or benefit, often leading to market failure.

Vaccinations

A medical intervention that uses a vaccine to stimulate an individual's immune system to develop immunity to a specific disease.