________ May Be Based on Virtually Any Type of Attribute

question 77

Multiple Choice

________ may be based on virtually any type of attribute or benefit. For example, FedEx uses "guaranteed overnight delivery" and Nike uses "performance."

• A) Points-of-defensibility
• B) Points-of-parity
• C) Points-of-conflict
• D) Points-of-difference
• E) Points-of-service

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Definitions:

External Events

Occurrences or happenings outside the individual's control or environment that can impact their life.

Maintaining

The process of preserving or keeping something in an existing state or condition without significant deterioration.

Positive And Negative Affect Schedule

A psychological tool used to assess an individual's emotional states, distinguishing between positive and negative feelings.

Subjective Units Of Distress Scale

A self-assessment tool used to measure the intensity of an individual's distress or discomfort on a numerical scale.