For a Brand to Succeed, Marketers Must "Walk the Walk

question 90

Multiple Choice

For a brand to succeed, marketers must "walk the walk" and ensure that employees and marketing partners do the same. Marketers often must use ________ to motivate those groups to support the brand.

• A) external branding
• B) retro-branding
• C) internal branding
• D) dual branding
• E) global branding

---

Definitions:

Stressors

Stressors are external stimuli or events that cause stress, challenging an individual's ability to cope.

Crowding

A situation characterized by a high density of people in a given space, which can lead to psychological distress or social tension.

Hardy

Refers to an individual's durability or resilience under stress or adversity, often discussed in psychological contexts.

Stressors

Events, situations, or stimuli that cause stress, challenging an individual's ability to cope.