Products Can Be High in Search Qualities

question 71

Multiple Choice

Products can be high in search qualities. Which one of the following would be highest in search qualities?

• A) an automobile
• B) a medical diagnosis
• C) a haircut
• D) a restaurant
• E) root canal

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Definitions:

Murders

The unlawful premeditated killing of one human being by another.

High Temperatures

refers to conditions where the air temperature is significantly higher than the average expected for a particular location and time of year.

Field Research

Research that occurs outside the laboratory, such as in schools, office buildings, medical clinics, football games, or even in shopping malls or on street corners.

Football Team T-Shirts

Merchandise featuring the logos, colors, and designs associated with football teams, often worn by fans to show support.