To Differentiate Their Service, a Provider Can Add ________ to the Package

question 25

Multiple Choice

To differentiate their service, a provider can add ________ to the package of services already provided.

• A) branding
• B) secondary service features
• C) value bundling
• D) primary service features
• E) price bands of like services

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Definitions:

Cognitive Dissonance

A psychological phenomenon occurring when an individual holds contradictory beliefs, ideas, or values, leading to discomfort and the motivation to reduce the inconsistency.

Informal Standards

Unofficial guidelines or norms that are accepted by a group or community but not formally documented.

Job Satisfaction

The level of contentment or happiness that individuals feel with their work, including aspects such as tasks, environment, and compensation.

Inferred Behavior

Actions or responses deduced from observed evidence rather than direct observation.