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Services Have Four Distinctive Characteristics That Greatly Affect the Design

question 26

Essay

Services have four distinctive characteristics that greatly affect the design of marketing programs. Please list these characteristics and briefly explain each.


Definitions:

Violation-of-expectation

A research method used in cognitive psychology to study infants' and young children's understanding of the physical and social world by observing their reactions to events that violate their expectations.

A-not-B Error

A cognitive error, often seen in infants, where they mistakenly search for an object in the location where it was last found (location A), even after they have seen it hidden in a new location (location B).

Immature Visual Systems

A developmental phase where the visual apparatus of infants is not yet fully developed, affecting their ability to see clearly and process visual information completely.

Object Permanence

The understanding that objects continue to exist even when they cannot be seen, heard, or otherwise sensed.

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