Service Companies Try to Communicate Quality to Their Customers Through

question 107

Multiple Choice

Service companies try to communicate quality to their customers through physical evidence. For a restaurant, which of the following would play a key role in communicating the message "eat here" to customers' best?

• A) price
• B) symbols
• C) equipment
• D) place
• E) people

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Definitions:

Robert Karasek

A researcher known for his contribution to occupational health psychology, notably the demand-control model of work stress.

Decision-Making

The cognitive process of selecting a course of action from among multiple alternatives.

Psychological Demands

The cognitive and emotional requirements placed upon an individual in the course of their work or daily activities.

Government Branch

A division or section of a government, typically within the context of the separation of powers, such as the executive, legislative, or judicial branches.