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Services Have Distinctive Characteristics That Greatly Affect the Design of Marketing

question 78

Multiple Choice

Services have distinctive characteristics that greatly affect the design of marketing programs. Which of the following relates to the fact that services cannot be seen, tasted, felt, heard, or smelled?


Definitions:

Use

The act of applying or employing something for a particular purpose.

Applicant Tracking System

A software application that enables the electronic handling of recruitment and hiring processes.

Proper Nouns

Names used to identify specific people, places, organizations, or sometimes things, usually capitalized in English.

Nouns

Words that are used to identify people, places, things, or ideas.

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