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The SERVQUAL Scale Includes the Five Determinants of Service Quality

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The SERVQUAL scale includes the five determinants of service quality. Companies schooled in and practitioners of this craft are among the highest rated consumer friendly firms doing business today. What are the five determinants that firms like Air Canada, Canadian Tire, and Ritz-Carlton honor so highly?


Definitions:

Archaic

Pertaining to an earlier period of time, often used to describe ancient civilizations or outdated language.

Mesolithic

The Middle Stone Age of Europe, Asia, and Africa beginning about 12,000 years ago.

Americas

The continents of North and South America, including the Central American and Caribbean regions, known for diverse cultures, histories, and ecological systems.

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