Customers Have Three Specific Worries When Discussing Product Support Services

question 15

Multiple Choice

Customers have three specific worries when discussing product support services. Which worry derives from the fact that customers count on the seller's service dependability?

• A) reputation of manufacturer
• B) failure frequency
• C) life cycle cost
• D) out-of-pocket costs
• E) downtime

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Definitions:

Market Segment

A group of individuals or organizations sharing one or more characteristics, making them have similar product needs.

BDI

Brand Development Index, a measure of the strength of a brand in a specific market or geographic area.

Brand Position

Refers to the unique space a brand occupies in the minds of customers and how it is distinguished from its competitors' products or services.

Product Repositioning

The strategic process of changing the market's perception of a product by altering its marketing mix, including its positioning, pricing, packaging, or promotion, often in response to changing market conditions or consumer preferences.