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IKEA and WestJet Airlines are among the best practitioners of value pricing--win loyal customers by charging a fairly low-price for a high-quality offering. Why is value pricing not a matter of simply lowering prices?
Transactions
Financial activities involving the exchange of assets, services, or financial instruments between parties.
Transactions
The financial events that affect the financial statements of a business, involving transfers or exchanges of value between two parties.
Current Ratio
An indicator of a business's capacity to meet its obligations due in the next twelve months.
Calculated
Determined by mathematical methods; involving the process of using mathematical or logical techniques to derive a result.
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