[Solved] When a retailer puts a sign on a product that says "reduced" or a retailer points a sign on a product that says "compare to XXX at $10.00 more," the retailer is encouraging what kind of pricing psychology for its shoppers? A) price leadership B) psychological discounting C) reference pricing D) going-rate pricing E) price cues Price War: A competitive strategy involving retailers or companies reducing their product prices to gain more customers and market share from competitors. Everyday Even Lower Pricing: A pricing strategy aimed at consistently offering products at lower prices than usual, meant to attract and retain customers. Market War: Intense competitive actions among companies in the same industry to gain market share, often involving aggressive pricing, advertising, and product launches. Product-line Pricing: A marketing strategy that involves setting different price points for various items in a product line based on their features or quality levels.