When Surfing a Particular Manufacturer's Web Site You Are Able

question 143

Essay

When surfing a particular manufacturer's Web site you are able to find out costs, colours, styles, sizes, and availability. When deciding to purchase the product, the Web site directs you to the manufacturer's retail store location closest to your home. In fact, there is no option for you to order your selection online the site continues to direct you to the nearest retail store location. You can only order the product once you have visited the retailer's Web site. This is an example of one type of strategy for a manufacturer using both the Web and in continuing to support its channel partners. What are the other two strategies available to manufacturers, who want to use the power of the Internet but at the same time, continue to support its channels?

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Definitions:

Ethical Guidelines

A set of principles designed to help professionals conduct business honestly and with integrity, particularly in research and clinical practices.

Peer Review

A process used in academic and professional fields where work is evaluated by one or more people with similar competences as the producers of the work.

Bloodletting

An ancient medical treatment that involved withdrawing blood from a patient to cure or prevent illness and disease.

Yellow Fever

A viral hemorrhagic disease transmitted by infected mosquitoes, characterized by fever, chills, severe headache, back pain, general body aches, nausea, and vomiting, often leading to serious complications or death.