The Web Offers the Advantage of "Contextual Placements

question 73

Multiple Choice

The Web offers the advantage of "contextual placements." Marketers can buy ads from sites that are related to their offerings. An example of a "contextual placement" ad would be

• A) Johnson and Johnson ads that appear when a consumer types in the term "baby".
• B) ads for expensive yachts when the term "bankruptcy" is typed.
• C) Johnson and Johnson ads that appear on a new car dealer's Web site.
• D) an ad for new cars when the user logs on to a Web site.
• E) new car ads that appear when the user types in the term "baby".

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Definitions:

Heat Production

The process by which the body generates heat through metabolic activities, such as cellular respiration and muscle movements, to maintain its core temperature.

Skin

The body's largest organ that serves as a protective barrier against environmental hazards, regulates temperature, and senses touch.

Peripheral Pulse

A pulse located in the periphery of the body (e.g., foot, wrist).

Rhythm

A repeated pattern of movement or sound, often associated with music, speech, and various forms of art, but also found in natural phenomena.