A ________ Consists of Independent Firms at Different Levels of Production

question 77

Multiple Choice

A ________ consists of independent firms at different levels of production and distribution integrating their programs on a contractual basis to obtain more economies or sales impact than they could achieve alone.

• A) distributor VMS
• B) conventional channel
• C) contractual VMS
• D) administered VMS
• E) vertical marketing system

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