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It Has Been Suggested That the Leading Brand Marketers Should

question 36

Essay

It has been suggested that the leading brand marketers should invest in heavy and continuous R&D, among other suggestions, to bring out new brands, line extensions, features, and quality improvements. Why is it necessary for such an increase in investment in R&D?


Definitions:

Workers

Individuals engaged in a physical or mental activity with the aim of producing goods or providing services in exchange for wages.

Debbie's Bakery

An hypothetical or specific establishment that specializes in the preparation and sale of baked goods such as bread, pies, and cakes.

Construction Workers

Individuals employed in the construction sector to work on buildings, roads, and other structures.

Demand

The level of demand for a good or service that purchasers can and want to buy across a range of prices within a certain time frame.

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