________ Is an Element of the Marketing Communications Mix That

question 25

Multiple Choice

________ is an element of the marketing communications mix that involves online activities and programs designed to engage customers or prospects and directly or indirectly raise awareness, improve image, or elicit sales of products and services.

• A) Personal selling
• B) Direct marketing
• C) Interactive marketing
• D) Public relations
• E) Sales promotion

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Definitions:

Elaboration

The process of adding more information or detail to a concept, idea, or argument in order to enhance understanding or clarity.

Medusa

A jellyfish-like animal; a free-swimming, umbrella-shaped stage in the life cycle of certain cnidarians. Compare with polyp.

Planula

The free-swimming, ciliated larva form of certain cnidarians, such as jellyfish, before it settles on a surface and develops into a polyp.

Miracidium

A free-swimming larval stage in the life cycle of certain parasitic flukes, hatching from eggs and infecting the first intermediate host, typically a snail.