In the Process of Buying a New Car, a Consumer

question 26

Multiple Choice

In the process of buying a new car, a consumer might talk to others; research the car on the Internet, visit showrooms, and buy magazines dedicated to the automobile industry. Where would you start in developing your marketing communication planning?

• A) Appoint an ad agency.
• B) Select the most appropriate marketing communications tool.
• C) Conduct an audit of all the potential interactions the target market has with the company and all its products and services.
• D) Create message strategy.
• E) Create the creative strategy.

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Definitions:

Cause-and-Effect

An analysis that explores the reasons for a particular event or situation and the consequences that result from it.

Conventional Pattern

Established or widely recognized methods of organizing information or structuring documents that readers expect.

Cause-and-Effect

A relationship in which one event (the cause) makes another event happen (the effect), often used to explain the reason behind certain outcomes.

Causal Relationship

A connection between two events or states where one directly results in the other, implying causation.