Mass Communications Affect Personal Attitudes and Behaviour Through a Two-Step

question 139

Multiple Choice

Mass communications affect personal attitudes and behaviour through a two-step process. Ideas often flow from radio, television, and print to opinion leaders and from these to the less ________-involved population groups.

• A) media
• B) community
• C) societally
• D) culturally
• E) advertising

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Definitions:

Generalization

A concept in psychology and logic referring to the process of extracting common characteristics from specific examples and applying them to broader contexts.

Saliva Drops

Small quantities of saliva, the clear liquid produced by the glands in the mouth, which aid in digestion and keep the mouth moist.

Hertz Tone

A sound frequency measurement, indicating cycles per second.

Contiguity

The concept in psychology that two events happening close together in time or space are perceived to be related.