Selecting Efficient Channels to Carry the Message Becomes More Difficult

question 78

True/False

Selecting efficient channels to carry the message becomes more difficult as channels of communication become more fragmented and cluttered.

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Definitions:

Prices

The sum of money needed to buy a product or service.

Efficient Allocation

The optimal distribution of resources in an economy, where resources are utilized in a manner that maximizes societal welfare without any wastage.

Rival in Consumption

A characteristic of a good whereby one person's consumption reduces the availability of the good for another person.

Rival in Consumption

A characteristic of a good whereby its consumption by one individual prevents simultaneous consumption by other individuals.