In Measuring Communication Results, Senior Managers Want to Know the Outcomes

question 91

True/False

In measuring communication results, senior managers want to know the outcomes and revenues from their communications investments.

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Definitions:

Cleavage

The tendency of a mineral to break along flat, even surfaces as determined by the structure of the mineral’s crystal lattice.

Hogback

Any ridge with a sharp summit and one slope inclined approximately parallel to the dip of layers, resembling in outline the back of a hog.

Fault Zone

A zone of faults and associated fracturing.

Continental Rift

A linear zone where the Earth's crust and lithosphere are being pulled apart and is the site of potential volcanic activity and new oceanic crust formation.