The Principle of Congruity Implies That Communicators Can Use Their

question 33

True/False

The principle of congruity implies that communicators can use their good image to reduce some negative feelings toward a brand but in the process might lose some esteem with the audience.

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Definitions:

Social Inequality

Uneven opportunities and rewards exist for different social standings or positions within a group or society.

Genetically Programming

Creating modifications or specific outcomes in the genetic makeup of organisms through biotechnological methods. Also known as genetic engineering.

Natural Evolution

The gradual process by which biological species undergo changes over time through variation and selection.

Cancer Alley

A region in the United States, specifically in Louisiana along the Mississippi River, known for its high concentration of industrial plants and associated health impacts, including high cancer rates.