Communicators Use Positive Emotional Appeals to Attract Consumer Attention and Raise

question 137

Multiple Choice

Communicators use positive emotional appeals to attract consumer attention and raise their ________ with an ad.

• A) interest
• B) assessment
• C) exposure
• D) involvement
• E) emotions

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Definitions:

Variables

Elements, features, or factors that are likely to vary or change within the context of a scientific study or experiment.

Manipulation Checks

Procedures used in experimental research to determine whether the experimental manipulations have the intended effect on the study subjects.

Research Participants

Individuals or entities that take part in a scientific study and provide data or insights for analysis.

Causation

The action or occurrence of causing a result or effect, indicating a direct relationship between an event and its consequences.