Which of the Following Ads Depict an Informational Appeal

question 115

Multiple Choice

Which of the following ads depict an informational appeal?

• A) KFC has marketed its fast-food products under the slogan, "Finger Lickin' Good"
• B) Pringles advertised "Once You Pop, the Fun Don't Stop" for years
• C) VW advertised to active, youthful people with its famed "Drivers Wanted" campaign
• D) Stop smoking warning on the cigrette package
• E) Excedrin stops the toughest headache pain

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Definitions:

Successful Companies

Firms that consistently achieve their goals, satisfy their stakeholders, and maintain profitability and growth over time.

Common Stock

A form of corporate equity ownership, a type of security representing an ownership share in a company.

Paid in Excess

Funds that are received by a company over and above the par value of its stock; typically recorded as part of the additional paid-in capital on the balance sheet.

Retained Earnings

Profits that a company keeps or retains rather than distributing to shareholders as dividends, often used for reinvestment.