Which of the Following Sources of a Spokesperson's Credibility Describes

question 37

Multiple Choice

Which of the following sources of a spokesperson's credibility describes his or her attractiveness?

• A) expertise
• B) likability
• C) trustworthiness
• D) integrity
• E) experience

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Definitions:

Erik Erikson

A developmental psychologist known for his theory on the psychosocial development of humans, emphasizing the impact of society and culture.

Lawrence Kohlberg

An American psychologist best known for his theory of stages of moral development.

Conservation

The protection, preservation, management, or restoration of natural environments and the ecological communities that inhabit them.

Nickels

A denomination of currency in the United States worth 5 cents.