We Find That 80 Percent of the Consumers in the Total

question 38

Multiple Choice

We find that 80 percent of the consumers in the total market are aware of brand A, 60 percent have tried it, and only 20 percent who have tried it are satisfied. This indicates that the communications program is effective in creating awareness, but the product fails to meet consumer

• A) purchase intent.
• B) interests.
• C) expectations.
• D) effect on complementary products.
• E) awareness.

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Definitions:

Cognitive Adaptation

The mental process of adjusting thinking to incorporate new information, concepts, or experiences through mechanisms of assimilation and accommodation, facilitating learning and understanding of the world.

Piaget's Theory

A theory of cognitive development that outlines how children progress through a series of stages, each marked by unique intellectual challenges and achievements.

Equilibrium

A state of balance or stability, often referring to the body's ability to maintain its center of gravity, or in psychology, a state of mental or emotional balance.

Assimilation

The process by which a person or a group's language and/or culture come to resemble those of another group.