Many Companies Still Rely on One or Two Communication Tools

question 141

Multiple Choice

Many companies still rely on one or two communication tools. This practice persists in spite of the fragmenting of mass markets into a multitude of mini markets, each requiring its own approach; the proliferation of new types of media; and the growing ________ of consumers.

• A) time poverty
• B) interests
• C) splintering
• D) sophistication
• E) randomness

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Definitions:

Dieting

The habit of consuming food and beverages in a disciplined way to either reach or keep a steady weight.

Bulimia

An eating disorder characterized by episodes of binge eating followed by behaviors such as self-induced vomiting to avoid weight gain.

Anorexia

A disorder characterized by substantially below-normal body weight, overwhelming fear of weight increase, and a misperception of one’s physical size or shape.

Calorie-Restrictive Dieting

A dietary regimen that reduces calorie intake below daily requirements in order to achieve weight loss.