Examlex
If a person has a positive attitude toward a source and a message, or a negative attitude toward both, a state of congruity is said to exist.
Particular Culture
Refers to the unique set of beliefs, values, norms, and practices that characterizes a specific group, community, or organization.
Short-Term Orientation
A cultural value dimension that emphasizes immediate outcomes and results over long-term planning.
Future Rewards
Benefits or incentives that are promised or anticipated to be received in the future as a result of certain actions or behaviors.
Feminine Cultures
Cultures that value traits like caregiving, community, and modesty, often contrasted with more competitive, assertive "masculine" cultures.
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