Examlex
The two-step flow confirms the notion that consumption styles are primarily influenced by the "trickle-down" or "trickle-up" effect from mass media.
Research Question
A clearly defined query that outlines the focus of a study or investigation.
Hypothesis
A proposed explanation made on the basis of limited evidence as a starting point for further investigation.
Research Design
A structured plan or strategy outlining how research will be conducted, including methods for collecting and analyzing data, to address specific research questions or hypotheses.
ISO Certification
A seal of approval from the International Organization for Standardization that a company's management system meets one of the international ISO management standards.
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