Marketers Pay Fees So That Their Products Make Cameo Appearances

question 107

Multiple Choice

Marketers pay fees so that their products make cameo appearances in movies and on television. This is called

• A) advertorials.
• B) product placement.
• C) point-of-purchase.
• D) individualization
• E) branded entertainment.

---

Definitions:

Domestication

The process by which humans modify the genetic traits of animals and plants to accentuate traits that benefit humans.

Reproductive Potential

The inherent capacity of an organism to produce offspring, determined by factors such as age, health, and environmental conditions.

Core-Fringe-Legume Pattern

An agricultural technique that arranges crops in concentric zones, with a nitrogen-fixing legume at the center, surrounded by tiers of other crops, to enhance soil fertility and productivity.

Anthropologist

A scientist who studies human societies, cultures, and their development.