In Measuring Communication Results, Senior Managers Want to Know the Outcomes

question 91

True/False

In measuring communication results, senior managers want to know the outcomes and revenues from their communications investments.

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Definitions:

Evaluate Performance

The process of assessing the effectiveness and efficiency of an action or entity, usually against a set of criteria or objectives.

Control Phase

A stage in various management and process cycles focused on monitoring and adjusting strategies to achieve desired outcomes efficiently.

STP Analysis

A marketing concept that divides the market into segments (Segmentation), targets specific segments (Targeting), and positions products or services to appeal to those segments (Positioning).

Marketing Plan

A comprehensive document outlining a company's advertising and marketing efforts for the coming period.