Your Research Has Shown That Your Consumers Have a High

question 132

Multiple Choice

Your research has shown that your consumers have a high "forgetting rate" on your product. In fact, the "forgetting rate" is as high as 20 percent. To reverse this trend, you will undertake an advertising campaign designed to get the "message back into memory." Which of the following techniques would be most likely to produce success for your product?

• A) continuity
• B) exposure
• C) pulsing
• D) flighting
• E) macro-scheduling

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Definitions:

Operating Activities

The principal revenue-producing activities of an entity and other activities that are not investing or financing activities.

Statement Of Cash Flows

A financial statement that provides aggregate data regarding all cash inflows a company receives from its ongoing operations and external investment sources, as well as all cash outflows that pay for business activities and investments during a given period.

Non-Current Assets

Assets that are expected not to be converted into cash within a year and are long-term resources of a company, such as property, plant, and equipment.

Shares

Units of ownership interest in a corporation or financial asset that provide for an equal distribution in any profits, if any are declared, in the form of dividends.