In Deciding to Use a Particular Type of Consumer Promotional

question 118

Essay

In deciding to use a particular type of consumer promotional incentive, marketers have several factors to consider. List these factors and briefly explain them.

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Definitions:

Early Risk Factor

A characteristic or exposure that increases the likelihood of developing a disease or injury earlier in life.

Gender Stereotypes

The beliefs and expectations that individuals have concerning the different behavioral tendencies and distribution of personality traits between the sexes.

Physical Aggressive

pertains to behaviors that are intended to cause harm or physical injury to another person.

Dominance Seeking

The behavior or tendency to assert control or influence over others, often seen in social and hierarchical contexts.