You Have Decided to Use Print Media to Advertise Your

question 113

Multiple Choice

You have decided to use print media to advertise your product because the amount of information you wish to communicate is large. In designing a print campaign, you have been advised to write a headline for the ad that is strong. What is it about the headline that is so important in a print ad campaign?

• A) The headline must reinforce the picture and lead the person to read the copy.
• B) The headline must appeal to the reader's sense of "wow."
• C) The headline must offend the readers sensibilities to attract them to read it.
• D) The headline must spark curiosity from the reader.
• E) The headline must attract the reader's eyes.

Understand the concept of semiotic analysis.

Apply the principles of semiotic analysis to evaluate news or advertising content.

Distinguish between different types of signs used in media content.

Analyze how meaning is constructed in media texts.

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