Information Resources, Inc

question 126

Multiple Choice

Information Resources, Inc. offers a service called BehaviorScan that provides marketers with data about advertising effectiveness by tracking consumer purchases tied to specific advertising. This is an example of which technique that can be used to measure sales impact?

• A) laboratory tests
• B) share of advertising expenditures
• C) consumer-feedback method
• D) historical approach
• E) experimental design

Grasp the principles behind the requirement of writing for certain contracts and the exceptions to this requirement.

Appreciate the role of contract law in enforcing commercial agreements and facilitating commercial transactions.

Understand how courts determine the inclusion of exaggerated claims in contract agreements.

Recognize the practical importance of putting agreements in writing for business operations.

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Definitions:

Operations

The day-to-day activities involved in running a business and producing goods or services efficiently.

Small Business Administration

A U.S. government agency that provides support to entrepreneurs and small businesses in the form of loans, loan guarantees, counseling, and other resources.

Major Lending Source

A primary institution or entity that provides significant amounts of capital or loans to individuals or businesses for various purposes such as investment, purchasing, or expansion.

Small Business Investment Company

A privately owned investment company licensed by the Small Business Administration (SBA) to provide financing to small businesses.