In Using Sales Promotion, a Company Must Establish Its Objectives

question 71

Multiple Choice

In using sales promotion, a company must establish its objectives, select the tools, develop the program, ________, implement and control it, and evaluate the results.

• A) select the audience
• B) pretest the program
• C) select the media for the program
• D) review the costs
• E) target market

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Definitions:

Ethics Training

Educational programs or workshops designed to inform individuals about the principles of moral and ethical decision-making relevant to a particular profession, organization, or society.

Distributed Learning

Educational approaches that allow for learning to occur in various locations, often through technology, enabling remote access to instructional content.

Mass Learning

The process of acquiring knowledge or skills through large-scale educational efforts, often lacking personalization.

Poorly Implemented

Describes a process or system put into use without proper planning or execution, leading to suboptimal outcomes.