Your Media Buyer Has Presented a Media Schedule with a GRP

question 147

Multiple Choice

Your media buyer has presented a media schedule with a GRP of 240. The formula for the total number of exposures (E) is expressed as

• A) E = F × R.
• B) E = F × I.
• C) E = R × F.
• D) E = R × A.
• E) E = T × R.

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Definitions:

Plagiarism

The practice of taking someone else's work or ideas and passing them off as one's own, which is unethical and often punishable in academic and professional contexts.

Academic Consequences

Consequences that affect one's educational performance or status.

Legal Consequences

Results or outcomes that arise from actions that are regulated by law, such as penalties or fines for violating laws.

Medium

A means or channel of communication, expression, or storage, which can range from physical media to digital forms.