Direct Marketers Seek a Measurable Response, Typically a Customer Order

question 91

Multiple Choice

Direct marketers seek a measurable response, typically a customer order. This is sometimes called

• A) direct-access marketing.
• B) direct-order marketing.
• C) first time ordering.
• D) benchmarking.
• E) direct marketing.

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Definitions:

Capitation

A payment structure in which a health maintenance organization pre-pays an annual set fee per patient to a physician.

Managed Care

A health care delivery system designed to manage cost, utilization, and quality, where care is delivered under established guidelines and oversight by a managing organization.

Patient Confidentiality

The ethical and legal duty of healthcare providers to protect the privacy of patients' personal and health information.

Password Security

Practices and measures taken to protect passwords from unauthorized access and ensure account safety.