Once the Target Market Is Defined, the Marketer Needs to Obtain

question 15

Multiple Choice

Once the target market is defined, the marketer needs to obtain specific names. The company's best prospects are customers who have bought in the past. Additional names can be obtained by purchasing a list of names. The better lists include overlays of ________ and ________ information

• A) demographic/attitudes
• B) opinions/interests
• C) financial/buying groups
• D) demographic/financial
• E) Demographic/psychographic

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Definitions:

Meeting

A gathering of individuals or representatives for the purpose of discussing and acting upon matters of common interest.

Incorporators

Individuals who sign the articles of incorporation for a corporation, effectively bringing it into existence under the law.

Corporate Articles

Legal documents filed with a state government to formally establish the existence of a corporation.

Incorporation

The process of legally declaring a corporate entity as separate from its owners.